Bird Data Talks – Lessons learned by global media leaders from their Data Migration to Cloud

BIRD Data Talks
In this webinar, we want to talk about some of the key aspects and critical factors of data migration in The Economist, which we're sure will be relevant to many other enterprise companies.

In its essence, data migration is a process of transferring data from one storage system to another. Since data management is the backbone of the business world, the projects that require data migration can obviously differ significantly.



“Future Customer Experience (FCX) was a programme to build a new digital platform to support The Economist’s subscriber business, designed to improve the way they acquire, engage, retain and serve their customers. Together with the Transformation Department and the engagement of Bird Consulting, they successfully migrated nearly 7 million customers from their legacy platforms onto FCX.”

We worked hard to get these leading experts together for a discussion about data migration and we would be thrilled to see you there! Register now and watch on 7 November, 2022, 1 PM CET




Gareth Bridge

Transformation Director at The Economist Group, Gareth oversees all strategic projects and has led a large transformation of the B2C Subscriptions from 2020 – 2021.

Lucy Melford

Lucy is the head of Business Architecture for FCX, the commercial owner of the platform, business decisions and processes embedded within it. During the FCX programme, a part of Lucy’s role was the business lead for the data migration, partnering with Bird Consulting on this workstream.

Danijela Maljkovic

With over 10 years of experience in the data integration field, Danijela as the Managing Director at Bird Consulting directs and controls the company’s operations and is focused on developing and executing business strategies. Danijela is also involved in the projects themselves as a Data Architect, working closely to design custom high end migration solutions.

Register to watch the recording later

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