Author:Matea Bešlin / 26. 05. 2020.

Webinar: Understand your customers the smarter way

Improve your customer experience game with text analytics!

Wouldn’t it be great if you could analyse your customer feedback and sort your data into specific categories the easy way?

Yes, we are talking about text analytics!

In today’s world of information overload, it is a challenge for businesses to keep up with all the emails, customer feedback and reviews, but this is also a gold mine of insights that can be extracted with text analytics.

Improve you customer experience game and join Ana-Marija in this live webinar where she will show you how we gathered, aggregated and analysed online review data to illustrate the possibilities of text analytics when it comes to customer/user feedback.

In this 45 minute webinar we will:

  • Show how to establish the connection with the server using API calls, gather the data and prepare it for analysis. On this set of data, we will show the fastest growing and fastest shrinking words in the reviews to illustrate patterns of importance over a period of a decade which can be applied in different industry areas.
  • Create a word network to show which words frequently occur together which can give us valuable information about the customer focus.
  • Produce a sentiment analysis and its accompanying visualisations and tables to allow for speedy handling of negative reviews, priority queueing, in-depth analysis of areas of improvement (ie. if negative reviews focus on cleanliness we can direct funds to this process).

There are many areas that your business can benefit from text analytics, such as ticketing in customer care, marketing analysis, identification of problem areas in the service industry, city management and much more.

Be sure to join us so we can help you make the most out of your data and improve your business!

Presented by :

  • Ana-Marija Petric, Principal Consultant @ Poslovna inteligencija
  • Goran Marković, Sales Consultant @Poslovna inteligencija

If you have any additional questions, please feel free to contact us!